One of the things that we have discussed, is the need to ensure that the power imbalance is rectified and that the conversation becomes and adult to adult conversation. What we don’t want to find ourselves doing, is simply waiting for a question to be asked and, after responding, await the next one.
Remember that the interview is a two way conversation about you and about the organisation.
We want to prepare interesting, open ended and memorable questions, in order to leave them with an impression. Remember the process that we went through at the beginning, when we asked the question It’s no more than another form of nudge.
The asking of great questions is a nudge factor that plays into what is known as the Recency Effect. We have already discussed how important first impressions are (Primacy Effect), and we are now talking about what we leave them with, or our most recent transaction (Recency Effect).
The recency effect is the tendency to remember the most recently presented information best. So, if the last impression they have of you is that of an articulate and fluent conversationist, who was able to engage in dialogue and ask strategic and well thought out questions, then we have been able to capitalise on this idea. This is one component of the serial position effect, which can really work in our favour.
One of the things that we need to think about is how we ask questions, so that they seem to fit into the context of the conversation. The idea being to be as natural as possible, so that the flow and energy of the dialogue is not interrupted.
Ensure the context: There is nothing worse than asking a question, simply because you feel you need to. A question out of context can feel like you are nervous, unprepared and awkward in your communication, and can leave the interviewer/s feeling the same way. This is not the recency effect that we are looking for. Have a few questions that cover off areas of the interview that you are likely to discuss, or that are connected to your messaging. Memorise them, so that they come out the right way. Always start your question with a segway statement, that gives the question legitimacy.
Ask with confidence: If you are going to engage, then do so with confidence. If you think that something is important, then give it the level of importance that it deserves. Tell them why it’s important and expect that you will get a response that is a legitimate response. Don’t apologise for the question or make excuses for asking, just ask and wait for a response.
Make it intelligent: Make certain that the question is worthy of a response. A lot of people ask questions that are poorly thought out, or really not that important, in the overall scheme of things. Great questions are legitimate and intelligent question, that leave and impression on the interviewer and ensure we are memorable.
Introductory words: Integrating the question into the dialogue can sometimes feel a little awkward. Integrating statements can make the question seem more conversational and natural. Statements like;